About
Building the institution before the number
SeniorCareWork is a research publication measuring advertised senior-care hiring demand. It publishes a number only when the evidence behind it can be defended.
Europe is ageing faster than it is training the people who will care for it. That much is widely agreed. What is missing is a consistent, frequent, comparable measurement of what is actually happening to demand for care workers — one that is published the same way every week, including the weeks when the answer is dull.
What we are building
The European Senior Care Hiring Index is a weekly indicator of advertised senior-care hiring demand across selected European labour markets. It will show where demand is changing, which occupations employers need most, and where hiring pressure persists.
The first flagship investigation is Europe's Race for Care Workers. The initial research boundary is 5 European markets: United Kingdom, Ireland, Germany, Netherlands, Sweden.
Why this is a research preview
This site is live before the index is. That is deliberate. An index is a promise about consistency, and the fastest way to break that promise is to publish a number early, discover the sources behind it were not stable, and quietly restate it.
So the sequence is fixed: research the market, qualify the sources, establish a baseline, publish movement, and only then interpret change. Today the site shows what will be measured, which markets are being audited, and why no reading exists yet. When the first source panel passes its thresholds, the first qualifying observation becomes 100.0 and the same pages begin carrying values.
What we will not do
Some of what a publication chooses not to do says more than what it does.
- No invented figures. No index value, percentage, ranking, employer count or historical trend appears anywhere on this site until it has been produced from verified data.
- No job board. Vacancies are the evidence layer behind the index and they stay private. There is no vacancy search, no listing pages and no vacancy feed here.
- No missing data dressed as zero. Where a value does not exist, the site says so.
- No commercial influence. Sponsorship never affects source inclusion, index values or editorial interpretation.
Corrections
Measurement projects get things wrong. What separates a credible one is what happens next. Every correction is logged publicly with its date, its cause and its effect, and corrected figures stay visibly marked as corrected. The corrections policy is published before there is anything to correct, which is the only time it can be written honestly.
Who publishes this
SeniorCareWork is a PeerSpots publication. PeerSpots builds local-first, human-first publications and directories in specific sectors. SeniorCareWork applies that approach to a measurement problem: the senior-care workforce, starting in Europe.
The name is global and the mission is global — the question of who cares for an ageing world is not a European question. Europe is simply the first research area. Additional markets are added only after they pass the same source and publication gates.
Contact
General and media enquiries: hello@seniorcarework.com. For media, please put Media enquiry in the subject line so it reaches the right person quickly.
If you know a hiring source we should be watching, the source-suggestion form is the fastest route to the research team.